Wednesday, September 16, 2009

Augmented ID - The future of social networking

Facial recognition for your phone
We've seen social networking evolve from Friendsreunited, YouTube, Myspace into Facebook then into Twitter, so what will the next big thing  be?.... A swedish company called The Astonishing Tribe think they have the answer.
The Astonishing Tribe (TAT) are using an algorithm created by Polar Rose (A photo tagging startup popular with Flicker and Facebook) in which it recognises signed up users by facial recognition via your mobile phone camera. The clever part of this software is it uses a 3-D model of your face to recognises you which isn't affected by low level light.
The software provides a video image of the person, or person's, you want to know more about, Just as if your taking a video clip, but that's when the software kicks in.
So for example your in a Bar or in the office with a different department, Just point your camera phone at the group of people, And the algorithm will recognise registered user's and provide a live 'halo' of personal information. Name, hot links to Facebook, Twitter and YouTube profiles, infact it can provide any information the user want's to be public thanks to the software having a widget which means you can intergrate it into any site.
Currently built around Google's Android OS, but with rumours Apple are trying to develop an app for its iPhone is extremely encouraging.
This for me, is the most exciting news on the mobile technology market to date.

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